Feb 02, 2009 Why is PETA’s sexy vegetable ad worse for children than McDonald’s cruelty on a bun ads?
Following up on my January 30 blog entry on PETA’s racy vegetable ad rejected for Super Bowl airtime (see NBC’s very explicit rejection e-mail at PETA’s site), Jonathan Turley — whose blog is among the handful I read almost daily — blogged yesterday his view that too many children watch the Super Bowl to justify running the ad during that event.
Thanks for bringing this story to a wider audience than my several hundred daily blog visitors.
My blog entry last Friday on this issue is here: http://katzjustice.com/horton-hears-a-who-what-about-mice-and-rats/ .
All kidding aside, why is it that a huge percentage of Americans over the decades have put less emphasis on shielding their children’s eyes from violence than from sexuality? Clearly, as a free expression fanatic, I favor expansive interpretation of the First Amendment when the government tries limiting advertising content. Here, PETA has no First Amendment rights in the matter, seeing that NBC, which rejected the ad, is a non-governmental entity.
Commercials for McDonalds and other meat purveyors seem more questionable for children than the PETA commercial. McDonald’s gets away with having clown Ronald McDonald and Mayor McCheez sell its hamburgers, which is a whitewash of the cruelty of raising meat animals in captivity – often in overly close, uncomfortable quarters – during a short lifespan, and then inflicting suffering on them not only upon slaughter, but during the terror of hearing and seeing their brother and sister animals slaughtered as they soon are to be next.
Human executions are excruciatingly painful, despite litigation geared to reduce the pain. No similar efforts are made to minimize the physical and psychological suffering of animals, as they are led to slaughter first seeing and hearing their brother and sister animals slaughtered before their very eyes. Unlike humans executed in American death chambers, food animals are methodically beheaded, stabbed, and killed through many other methods. See PETA’s gruesome video giving a brief meeting of your meat at http://tinyurl.com/GrossMeatGross.
In any event, PETA has posted NBC’s emailed explanation (here http://blog.peta.org/archives/veggie_love.pdf ) of the items that would need to be sanitized in the ad, to have a chance of being shown on Super Bowl Sunda. PETA references the email from NBC here http://blog.peta.org/archives/2009/01/veggie_love.php as authentic. /s/ Jon Katz