Home » Blog » storytelling

Captivating The Jury – Fairfax Criminal Lawyer On Persuading Jurors

Captivating jurors in a persuasive, real, and in the moment manner can help them forget any negative preconceived notions about criminal defense lawyers, and lead the jury to focus on the lawyer's words and word images instead. As a Fairfax criminal lawyer, I know the...

Why effective storytelling is critical in the persuasion process

People don't decide in fragments. They decide in the full context of stories and feelings -- often with their entire beings -- and how that fits in with their life experiences. Therefore, storytelling is critical in the persuasion process.