A few weeks ago, I blogged about the need to engage one’s opponent, the judge and the jury. Here are a few more thoughts on the topic:

– How can we persuade without engaging our audience? How do we engage without listening to what is said and not said, and caring?

– How many of us flock to those who engage us, and flee those who do the opposite? How does a jury respond when it wants to flee, but cannot?

– We can engage juries and judges without kissing their behinds. Few people like sycophants. Everyone, though, wants to be heard and cared about.